:root{--page-title-display:none;}/* Start custom CSS *//* hooks */
#kroot { --kc: k-ss-page k-ss-page--insights; }
#k2 { --kc: k-ss-glow; --ka: {"aria-hidden": "true"}; }
#k3 { --kc: k-ss-hero-in; }
#k7 { --ka: {"data-ss-filter": "topics"}; }
#k8 { --kc: k-ss-picker; --ka: {"aria-label": "Browse by topic", "role": "group"}; }
#k9 { --kc: k-ss-picker-chip k-ss-picker-chip-on; --ka: {"aria-pressed": "true", "type": "button"}; }
#k10 { --kc: k-ss-picker-chip; --ka: {"aria-pressed": "false", "type": "button"}; }
#k11 { --kc: k-ss-picker-chip; --ka: {"aria-pressed": "false", "type": "button"}; }
#k12 { --kc: k-ss-picker-chip; --ka: {"aria-pressed": "false", "type": "button"}; }
#k13 { --kc: k-ss-picker-chip; --ka: {"aria-pressed": "false", "type": "button"}; }
#k14 { --ka: {"data-ss-filter-count": "topics", "data-ss-lines": "[\"14 articles in all topics, reviewed by Ben Desjardins\", \"6 articles in Google costs and ROI, reviewed by Ben Desjardins\", \"6 articles in rank tracking, reviewed by Ben Desjardins\", \"2 articles in AI search, reviewed by Ben Desjardins\", \"0 articles in hiring and maintenance plans, reviewed by Ben Desjardins\"]"}; }
#k15 { --kc: k-ss-reveal; --ka: {"data-ss-filter-item": "topics", "data-ss-group": "all-only"}; }
#k17 { --kc: k-ss-article k-ss-spot; }
#k18 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k20 { --kc: k-ss-article-title; }
#google-costs { --kc: k-ss-reveal; --ka: {"data-ss-filter-item": "topics", "data-ss-group": "1"}; }
#k22 { --kc: k-ss-m-carousel; }
#k23 { --kc: k-ss-article k-ss-spot; }
#k24 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k25 { --kc: k-ss-article-title; }
#k26 { --kc: k-ss-article k-ss-spot; }
#k27 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k28 { --kc: k-ss-article-title; }
#k29 { --kc: k-ss-article k-ss-spot; }
#k30 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k31 { --kc: k-ss-article-title; }
#k32 { --kc: k-ss-article k-ss-spot; }
#k33 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k34 { --kc: k-ss-article-title; }
#k35 { --kc: k-ss-article k-ss-spot; }
#k36 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k37 { --kc: k-ss-article-title; }
#k38 { --kc: k-ss-article k-ss-spot; }
#k39 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k40 { --kc: k-ss-article-title; }
#k41 { --kc: k-ss-article k-ss-spot; }
#k42 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k43 { --kc: k-ss-article-title; }
#rank-tracking { --kc: k-ss-reveal; --ka: {"data-ss-filter-item": "topics", "data-ss-group": "2"}; }
#k45 { --kc: k-ss-m-carousel; }
#k46 { --kc: k-ss-article k-ss-spot; }
#k47 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k48 { --kc: k-ss-article-title; }
#k49 { --kc: k-ss-article k-ss-spot; }
#k50 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k51 { --kc: k-ss-article-title; }
#k52 { --kc: k-ss-article k-ss-spot; }
#k53 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k54 { --kc: k-ss-article-title; }
#k55 { --kc: k-ss-article k-ss-spot; }
#k56 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k57 { --kc: k-ss-article-title; }
#k58 { --kc: k-ss-article k-ss-spot; }
#k59 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k60 { --kc: k-ss-article-title; }
#k61 { --kc: k-ss-article k-ss-spot; }
#k62 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k63 { --kc: k-ss-article-title; }
#k64 { --kc: k-ss-article k-ss-spot; }
#k65 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k66 { --kc: k-ss-article-title; }
#ai-search { --kc: k-ss-reveal; --ka: {"data-ss-filter-item": "topics", "data-ss-group": "3"}; }
#k68 { --kc: k-ss-m-carousel; }
#k69 { --kc: k-ss-article k-ss-spot; }
#k70 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k71 { --kc: k-ss-article-title; }
#k72 { --kc: k-ss-article k-ss-spot; }
#k73 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k74 { --kc: k-ss-article-title; }
#k75 { --kc: k-ss-article k-ss-spot; }
#k76 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k77 { --kc: k-ss-article-title; }
#hiring { --kc: k-ss-reveal; --ka: {"data-ss-filter-item": "topics", "data-ss-group": "4"}; }
#k79 { --kc: k-ss-article k-ss-spot; }
#k80 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k81 { --kc: k-ss-article-title; }
#k82 { --kc: k-ss-article k-ss-spot; }
#k83 { --kc: k-ss-spot-ring; --ka: {"aria-hidden": "true"}; }
#k84 { --kc: k-ss-article-title; }
#k86 { --kc: k-ss-reveal; --ka: {"data-ss-filter-item": "topics", "data-ss-group": "all-only"}; }
#k88 { --kc: k-all-row; }
#k89 { --kc: k-t-b; }
#k90 { --kc: k-all-row; }
#k91 { --kc: k-t-b; }
#k92 { --kc: k-all-row; }
#k93 { --kc: k-t-b; }
#k94 { --kc: k-all-row; }
#k95 { --kc: k-t-b; }
#k96 { --kc: k-all-row; }
#k97 { --kc: k-t-b; }
#k98 { --kc: k-all-row; }
#k99 { --kc: k-t-b; }
#k100 { --ka: {"aria-label": "Next page"}; }
#k101 { --kc: k-ss-reveal; }
#k102 { --kc: k-ss-glow; --ka: {"aria-hidden": "true"}; }
#k105 { --kc: k-ss-btn; }
#k106 { --kc: k-ss-btn; }
/* element rules */
#kroot .e-svg-base > svg { fill: none; }
#k1 { mask-image: radial-gradient(55% 60% at 50% 20%, rgb(0, 0, 0) 10%, transparent 75%); -webkit-mask-image: radial-gradient(ellipse 60% 70% at 40% 40%, #000 10%, transparent 75%); }
#k2 { animation: ss-drift 16s ease-in-out infinite alternate; }
#k4 { animation: ss-rise .7s cubic-bezier(.2, .7, .2, 1) both; }
#k5 { animation: ss-rise .7s cubic-bezier(.2, .7, .2, 1) both; animation-delay: .08s; }
#k5 > span:nth-child(1) { color: rgb(200, 240, 0); }
#k6 { animation: ss-rise .7s cubic-bezier(.2, .7, .2, 1) both; animation-delay: .16s; }
#k7 { animation: ss-rise .7s cubic-bezier(.2, .7, .2, 1) both; animation-delay: .24s; }
@media (max-width: 760px) { #k8 { scrollbar-width: none; } }
@media (max-width: 380px) { #k9 { font-size: 13px; } }
@media (max-width: 380px) { #k10 { font-size: 13px; } }
@media (max-width: 380px) { #k11 { font-size: 13px; } }
@media (max-width: 380px) { #k12 { font-size: 13px; } }
@media (max-width: 380px) { #k13 { font-size: 13px; } }
#k14 { animation: ss-rise .7s cubic-bezier(.2, .7, .2, 1) both; animation-delay: .32s; }
@media (min-width: 961px) and (max-width: 1280px) { #k16 { box-sizing: border-box; max-width: 1200px; padding-right: 32px; padding-left: 32px; width: auto; } }
#k17 { --ss-my: -20%; --ss-mx: 50%; }
#k18 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k19 > span:nth-child(1) { padding: 6px 10px 6px 10px; border-radius: 999px; border: 1px solid #5a7800; box-sizing: content-box; font-size: 12px; text-transform: uppercase; position: absolute; letter-spacing: 0.48px; top: 16px; color: #c8f000; background-image: none; background-color: #080808cc; left: 16px; font-weight: 600; max-width: none; min-width: auto; backdrop-filter: blur(8px); display: inline-flex; }
@media (max-width: 960px) { #k19 > span:nth-child(1) { box-sizing: border-box; max-width: 100%; min-width: 0; } }
@media (min-width: 961px) and (max-width: 1280px) { #k21 { box-sizing: border-box; max-width: 1200px; padding-right: 32px; padding-left: 32px; width: auto; } }
@media (max-width: 760px) { #k22 { scrollbar-width: none; } }
#k23 { --ss-my: -20%; --ss-mx: 50%; }
#k24 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k26 { --ss-my: -20%; --ss-mx: 50%; }
#k27 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k29 { --ss-my: -20%; --ss-mx: 50%; }
#k30 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k32 { --ss-my: -20%; --ss-mx: 50%; }
#k33 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k35 { --ss-my: -20%; --ss-mx: 50%; }
#k36 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k38 { --ss-my: -20%; --ss-mx: 50%; }
#k39 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k41 { --ss-my: -20%; --ss-mx: 50%; }
#k42 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
@media (min-width: 961px) and (max-width: 1280px) { #k44 { box-sizing: border-box; max-width: 1200px; padding-right: 32px; padding-left: 32px; width: auto; } }
@media (max-width: 760px) { #k45 { scrollbar-width: none; } }
#k46 { --ss-my: -20%; --ss-mx: 50%; }
#k47 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k49 { --ss-my: -20%; --ss-mx: 50%; }
#k50 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k52 { --ss-my: -20%; --ss-mx: 50%; }
#k53 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k55 { --ss-my: -20%; --ss-mx: 50%; }
#k56 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k58 { --ss-my: -20%; --ss-mx: 50%; }
#k59 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k61 { --ss-my: -20%; --ss-mx: 50%; }
#k62 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k64 { --ss-my: -20%; --ss-mx: 50%; }
#k65 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
@media (min-width: 961px) and (max-width: 1280px) { #k67 { box-sizing: border-box; max-width: 1200px; padding-right: 32px; padding-left: 32px; width: auto; } }
@media (max-width: 760px) { #k68 { scrollbar-width: none; } }
#k69 { --ss-my: -20%; --ss-mx: 50%; }
#k70 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k72 { --ss-my: -20%; --ss-mx: 50%; }
#k73 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k75 { --ss-my: -20%; --ss-mx: 50%; }
#k76 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
@media (min-width: 961px) and (max-width: 1280px) { #k78 { box-sizing: border-box; max-width: 1200px; padding-right: 32px; padding-left: 32px; width: auto; } }
#k79 { --ss-my: -20%; --ss-mx: 50%; }
#k80 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k82 { --ss-my: -20%; --ss-mx: 50%; }
#k83 { mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0); -webkit-mask-composite: xor; background-image: radial-gradient(240px circle at var(--ss-mx) var(--ss-my), #c8f00088, transparent 70%); mask-composite: exclude; }
#k85 > a:nth-child(1) { text-decoration: underline; color: #c8f000; }
@media (max-width: 960px) { #k85 > a:nth-child(1) { overflow-wrap: anywhere; } }
#k85 > a:nth-child(1):hover { text-decoration: underline; color: #d8f000; }
#k85 > a:nth-child(2) { text-decoration: underline; color: #c8f000; }
@media (max-width: 960px) { #k85 > a:nth-child(2) { overflow-wrap: anywhere; } }
#k85 > a:nth-child(2):hover { text-decoration: underline; color: #d8f000; }
@media (min-width: 961px) and (max-width: 1280px) { #k87 { box-sizing: border-box; max-width: 1200px; padding-right: 32px; padding-left: 32px; width: auto; } }
#k102 { animation: ss-drift 16s ease-in-out infinite alternate; }
@media (min-width: 961px) and (max-width: 1280px) { #k103 { box-sizing: border-box; max-width: 1200px; padding-right: 32px; padding-left: 32px; width: auto; } }
@media (max-width: 380px) { #k104 { font-size: 26px; letter-spacing: -0.52px; } }
#k104 > span:nth-child(1) { color: #c8f000; }
/* page stylesheet */
body .elementor :where(.k-ss-page) .k-field input::placeholder { color: #5c5c5a; }
body .elementor :where(.k-ss-page) .k-field textarea::placeholder { color: #5c5c5a; }
body .elementor :where(.k-ss-page) .k-sec-off { display: none; }
body .elementor :where(.k-ss-page) .k-all-row:hover .k-t-b { color: #c8f000; }/* End custom CSS */