Sure Shot Software

Local SEO software for agencies, built for our own client work

We built these tools because our own local search work for home service companies needed them. Now the same local SEO software is open to agencies, freelancers and in-house marketers.

Month to month
Runs on every Sure Shot client account
Built for our own client work Two tools
Local Rank Tracker
plumber near me
Example
8 8 5 9 10 7 1 2 2 9 8 2 1 2 5 6 5 2 1 8 11 6 8 7 8

1-34-1011-2020+8 of 25 points in the top 3

Sure Shot Cited
yourclient.com · Draft How much does a water heater install cost?

1

2

3

1.gov data 2Industry survey 3Maker's guide

WordPress draftFor review

Month to month Flat plans with no credits to buy Work directly with Ben Used on our own clients first

Why we built it

Why a local search company builds its own software

As our client list grew, more of each week went into pulling rankings from different dashboards and rebuilding them into reports, all to answer one question: what do we do next? So we built the tools we wanted. The Sure Shot Local Rank Tracker runs every one of our client accounts, and Sure Shot Cited writes the articles we publish for them.

Before · pulled by hand After · one weekly answer

RankingsDashboard A Map gridDashboard B AI answersDashboard C Client reportRebuilt by hand

What do we do next?Mon 7:00 AM

1Rewrite the service page for the city that slipped

2Add internal links to the new cost guide

3Answer the question the AI answer quotes

Ben Desjardins

"My goal was to be able to answer the question 'What do we do next?' in 30 seconds."

- Ben Desjardins, founder

The products

Our local SEO tools

Weekly email Next 3 tasks
ac repair near me
Example
8 8 5 9 10 7 1 2 2 9 8 2 1 2 5 6 5 2 1 8 11 6 8 7 8

1-34-1011-2020+Map pack grid

1Add a FAQ to the AC repair page

2Link the Frisco page from the home page

3Ask last week's customers for reviews

Sure Shot Local Rank Tracker

Live
A weekly email with the next three tasks to do
Map pack grid, organic rankings, AI citations and ad pressure
We refund 60 days if completed tasks move nothing
From $99 a month per business
Researched and checked Draft for review
Is a tankless water heater worth it?

1

2

1energy.gov2Maker's spec sheet

Claims sourced 2 of 2
Voice Your company
Draft WordPress

Sure Shot Cited

Early access
Researches real sources and checks every claim
Built so ChatGPT and Google's AI can cite it
Drafts in your voice, published to WordPress for review
From $99 a month for 12 cited articles
Who it's for

Who our local SEO software is for

Local SEO agencies

Your logo and sender domain on every report
Clients read reports without a login
5 client slots on the Agency plan

Freelancers

The tracker pulls the data for you
It ranks the next three tasks each week
Your hours go into work that moves rankings

In-house marketers at multi-location brands

Pro covers large service areas and multi-city pages
One report that reads in five minutes
One business per location, or one Agency slot each

If you're comparing tools, our guide to the best local rank tracker shows where each one fits, ours included.

What it costs

Pricing at a glance

Sure Shot Local Rank Tracker(pay annually and get 2 months free)

Sure Shot Cited(early access, every article cites its sources)

Solo: $99 a month per business

Local: $99 a month for 12 cited articles, 1 site

Pro: $249 a month per business

Pro: $199 a month for 30 cited articles, 1 site

Agency: $499 a month for 5 white-label client slots

Agency: $449 a month for 75 cited articles across up to 5 sites (waitlist for now)Waitlist

Execution add-on: $349 a month per business, and our team does the content tasks

Setup: $199 one time per site, and we set up your voice, topics and WordPress publishing by hand

Every tracker and Sure Shot Cited plan is month to month. Cancel anytime by email, and the cancellation takes effect at the end of your current billing month, with no cancellation fee. On a prepaid annual tracker plan, unused months are not refunded, and you can cancel the renewal anytime. Self-serve signup isn't live yet. Plan buttons open a short request form, and we set up each account by hand in one business day or less.

For business owners

Own a home service company?

You probably don't want another tool to manage. Our services team uses this same software to get home service companies found on Google, and we do the work for you.

Or tell us what's holding you back, and Ben calls you. Send it before noon Eastern on a business day and Ben calls you back the same day. After noon, he calls the next business day.

It's 6:29 PM Eastern. It's past noon Eastern, so Ben calls you back the next business day.
FAQ

Questions about local SEO tools

The best local SEO tools depend on the job. Suites such as BrightLocal cover citations and reviews, scanners such as Local Falcon give you flexible grid data, and our Local Rank Tracker sends a finished weekly report with the next three tasks.

Our Local Rank Tracker costs $99 to $249 a month per business, or $499 a month for an agency with 5 client slots. Sure Shot Cited costs $99 a month for 12 cited articles or $199 a month for 30 on one site, or $449 a month for 75 across up to 5 sites (waitlist for now), plus a one-time $199 setup fee per site. Every plan is month to month with no credits to buy, and you can cancel anytime by email, effective at the end of your current billing month, with no cancellation fee.

Yes, plenty of owners and in-house marketers do. The hard part is knowing which task will move rankings this week, and every Local Rank Tracker report answers that question.

Yes, SEO still pays off. The two leading AI answer sources today, ChatGPT and Google's AI Overviews and AI Mode, both cite web pages, so pages that rank well and answer clearly still get found. Nobody controls whether or when an AI names a business, so our Local Rank Tracker shows who Google's AI cites in your market each week and the work that makes a citation more likely.

Start here

Start with a free snapshot of your market

Run a free Demand Gap Snapshot for any business you manage, and it lands in your inbox in 60 seconds. It shows which neighborhoods see the business in the map pack, whether it shows in the ads, the organic results and AI answers, and who holds the pack everywhere else.

plumber near me
01 / Ads

SponsoredThe businessYou

02 / AI answers

The businessDirectoryReviews

03 / Map pack

1The businessYou4.9

2Competitor4.6

3Competitor4.4

04 / Organic results

thebusiness.comYou

Plumber in your city

Example of what the snapshot checks, not a client's data.

The grid scans, tasks, article drafts and search results drawn on this page are examples, not a client's data.