Past customer
Plan signup
Maintenance Plan Campaign
$4,000 to $7,500 flat, paid up front, priced by list size and who makes the follow-up calls
Start with the problem costing you the most: getting found on Google, hiring techs, selling maintenance plans or answering after-hours calls. Monthly plans have no setup fee, and you pay ad spend directly to Google or Meta.
On this page Hiring techs Maintenance plans After-hours calls Monthly plans Sprint menu One-time fixes Software for agencies
$2,000 to $3,000 setup, then $1,500 to $2,500 a month while you're hiring, plus ad spend, with no fee per hire
$4,000 to $7,500 flat, paid up front, priced by list size and who makes the follow-up calls
$497 a month for up to 300 minutes of calls, all inclusive, no setup fee, month to month, 30-day money-back
Each plan gives you a set number of sprints a month, and you choose what they go to: getting found on Google, hiring techs, repeat customers, answering calls or the foundations under them.
Week 1Week 2Week 3Week 4
PickMonthly strategy call PlanStrategy and copy BuildDesign and setup LiveBefore the month ends
Bigger project2 or 3 sprints, agreed up front
For owners who want to test how we work, one priority a month.
Sprints a month
For owners who want steady progress on several fronts at once.
Sprints a month
For owners who want everything under one roof without hiring a marketing team.
Sprints a month
Every plan: no setup fee; month to month, pause or cancel anytime; ad spend paid directly to Google or Meta and never marked up; you own every account; 90-day Search Share guarantee when your sprints include getting found on Google.
The snapshot is free and arrives by email in 60 seconds. For sprints that get you found on Google, the LDC Framework shows the order we work in.
Each item is 1 sprint unless noted.
18 items in 6 groups. Pick a group to see only those.
Recruitment ads launch: job ad, local hiring ads and instant applicant screening
Careers page and applicant pipeline: a careers page that sells the job, plus interview booking
Past-customer reactivation: email and phone outreach to customers gone a year or more
Review engine: email review requests after every job, within Google and FTC rules
Estimate follow-up: steady, polite follow-up on every unsold estimate
Google Search Ads build: campaigns by service and city, with call tracking, in your account
Google Business Profile tune-up: categories, services, photos, review link and a spam check
Service area pages: five pages for the towns you want more work in
AI answer fix: consistent facts, schema and FAQs for ChatGPT and Google's AI answers
Service landing page: one page built to turn ad clicks into calls
Missed-call text-back: every missed caller gets a text, once carrier registration clears
AI answering setup: after-hours and overflow answering, booking and call summaries
Tracking baseline and scorecard: calls, forms and booked jobs tracked from the first click
Offer and message clarifier: what you sell, who it's for and why you
Site speed and trust boost: faster pages, with reviews, licenses and guarantees easy to find
Maintenance Plan Campaign: a 30-day email and phone campaign to past customers
Website rebuild
CRM setup or migration in GoHighLevel
Stand-alone offers: The Tech Hiring Sprint and the Maintenance Plan Campaign are also sold on their own. Inside a plan, the recruitment ads launch uses 1 sprint (Growth and Momentum keep the ads optimized after that), and the Maintenance Plan Campaign uses 2 to 3 sprints.
These are for owners who want one thing fixed before they commit to a plan.
Looking for articles? They're included in Growth (4 a month) and Momentum (8 a month), or available through Sure Shot Cited from $99 a month.
Annual billing gets you 2 months free. We set up your account by hand in one business day, and your first weekly report arrives within 24 hours of setup. Every software plan is month to month, with no cancellation fee.
See Local Rank Tracker plansOur article engine for agencies and local businesses is in early access. Local and Pro are open to early access members now, and Agency has a waitlist.
Plans are month to month, and you can cancel anytime. Every article cites its sources.
Request early access to Sure Shot CitedWith us, local SEO starts at $2,750 a month on the Starter plan, with 1 sprint a month, month to month and no setup fee. Growth is $4,500 a month with 3 sprints, and Momentum is $8,700 a month with 6. If you want one thing fixed first, the Visibility Audit is $497 and the GBP Tune-Up is $750.
It depends on the problem you're fixing. With us, monthly plans run $2,750 to $8,700 a month plus ad spend, and you choose what each month's sprints go to. On their own, the Tech Hiring Sprint is $2,000 to $3,000 setup plus $1,500 to $2,500 a month while you're hiring, the Maintenance Plan Campaign is a flat $4,000 to $7,500, and the AI answering service is $497 a month.
A sprint is one focused improvement, finished and live within the month, with strategy, copy, design and setup included. Bigger projects take 2 or 3 sprints, and we tell you before we start. You pick each month's sprints with Ben on the monthly strategy call, from the sprint menu.
Tell Ben on your monthly strategy call. Most one-off needs fit in a sprint, and bigger projects take 2 or 3 sprints. We tell you how many before we start.
Agencies commonly charge a monthly retainer, a flat project fee, a percentage of ad spend or a fee per lead. We use the first two: a monthly price for plans and flat fees for projects. Our price stays the same when your ad spend changes, and we don't charge per lead.
Local SEO is worth it when the calls it brings cost less than the jobs are worth, and you should be able to see that in your numbers. Calls from the map pack and organic results carry no click cost, which counts for more as ads get pricier: LocaliQ's 2025 home services search advertising benchmarks (3,211 campaigns, April 2024 to March 2025) found cost per lead rose for 69% of home services businesses. We report your Search Share every week so you can judge it yourself.
Yes, and AI answers are part of it now. ChatGPT and Google's AI Overviews and AI Mode pull from the same websites, reviews and business profiles that local SEO builds. Nobody controls whether or when they name a business, so we do the work that makes it more likely and track it weekly. That's why the AI answer fix is on the sprint menu in every plan.
Yes, you pay Google or Meta directly, in your own account, and we never mark it up. Our fee covers the work.
There's no setup fee on any monthly plan, and every plan is month to month. You can cancel anytime by email, and the cancellation takes effect at the end of your current billing month, with no cancellation fee. The Tech Hiring Sprint has a $2,000 to $3,000 setup fee, and the AI answering service has none.
Every plan includes a weekly written report and a monthly strategy call with Ben, where you choose next month's sprints. Momentum adds a 30-minute call with Ben every week. Outside of those, email Ben anytime.
Yes, you can pause a monthly plan by email. The pause starts at the end of your current billing month, we don't bill you while it's paused, and you can restart anytime.
Sources: LocaliQ, "2025 search ad benchmarks for home services". The mini illustrations on this page are examples.
Not sure which of these fits? Pick the problem, add a line about your company, and Ben calls you back to talk through which option makes sense. Send it before noon Eastern on a business day and Ben calls you back the same day. After noon, he calls the next business day.
I've worked with other marketing companies in the past, and the difference is clear.
