The LDC Framework is how we get home service companies found in all four places Google shows local results: sponsored ads, the map pack, organic results and AI answers. We work through them in a set order and measure the result every week with one number, Search Share.
SponsoredYour companyYou
1Your companyYou4.9
2Competitor4.6
3Competitor4.4
yourcompany.comYou
Service in your cityYour companyDirectoryReviews
The LDC Framework (Layered Demand Capture) is a method for getting a local service business found in all four places Google shows local results, worked one layer at a time in an order that lowers the blended cost per job.
Ben Desjardins, our founder, created it. He has 20+ years growing local businesses and has founded and exited three companies. "Demand" means homeowners already searching for your service, "capture" means being there when they search, and "layered" means we build your presence one place at a time.
Search "water heater repair" in any town and Google fills the page with four kinds of results. Each one picks businesses by its own rules, so being strong in one tells you little about the others.
These are the Google Search Ads at the top of the page. With location assets, the same ads can show in the sponsored spot on Google Maps and in the map pack. You pay per click, and your bid, relevance and ad quality decide where you show.
This is the map with a short list of businesses under it. Your Google Business Profile drives it, and relevance, distance and reviews decide who shows. In BrightLocal's Local Consumer Review Survey 2026 (1,002 US consumers), 31% said they only use businesses rated 4.5 stars or higher.
This is the list of websites under the map. Your service pages, city pages and the rest of your website decide whether you show up and how high.
These are ChatGPT and Google's AI Overviews and AI Mode, the two leading sources of AI answers today. They write an answer and name or cite a few businesses and sources, drawing on the same websites, reviews and profiles the other three are built from.
You may also see Local Services Ads at the very top, the boxes marked Google Guaranteed or Google Screened. That's a separate pay-per-lead program run by Google, and we don't manage it.
Ads are the fastest way onto the page, and the search terms report soon shows which services and towns bring calls. That tells us where to aim the other three layers.
The map pack sits near the top of the page and brings calls with no click cost.
Service and city pages take longer to rank. Once they do, they keep bringing in calls with no click cost.
AI tools pull from the facts, reviews and pages the first three layers build, so this layer gets stronger as the others do. In a monthly plan, the AI answer fix is one sprint on our sprint menu, and plans run 1, 3 or 6 sprints a month.
Blended cost per job is everything you spend on getting found, divided by the jobs it books. Ads cost money for every click. Calls from the map pack, organic results and AI answers carry no click cost, so as those layers grow, the same budget covers more jobs.
This matters more as ads get pricier. LocaliQ's 2025 benchmarks across 3,211 US home services search campaigns (April 2024 to March 2025) found cost per lead rose for 69% of advertisers, by 10.5% on average. Average cost per lead was $127.74 for air conditioning installation and repair, $129.02 for heating and furnaces, and $129.02 for plumbing.
Average cost per lead, LocaliQ 2025 Search Ad Benchmarks for Home Services.
Service
Cost per lead
Air conditioning installation and repair
$127.74
Heating and furnaces
$129.02
Plumbing
$129.02
02Map pack (Google Business Profile)
03Organic (local SEO)
04AI answers
What we do
search ads, location assets, call tracking, negative keywords
What we measure
cost per lead and per booked job
Timing
first calls usually in the first week after launch
Sponsored · yourcompany.com Water heater repair, same-day service Licensed plumbers · Upfront pricing Call now
What we do
categories, services, photos, reviews, spam checks
What we measure
grid rank, profile calls, reviews and rating
Timing
map pack movement usually shows in 30 to 60 days
1-34-1011-2020+11 of 25 points in the top 3
What we do
service and city pages, technical fixes, articles
What we measure
rankings, Search Console clicks, calls and forms
Timing
plan on 3 to 6 months for meaningful movement
1Your company4.9
2Competitor4.6
3Competitor4.4
yourcompany.comYou
Water heater repair in your cityWhat we do
consistent facts, schema and Sure Shot Cited articles
What we measure
weekly Google AI Overview and AI Mode citations
Timing
nobody controls when AI names you, so no promised date
AI answer
Who does water heater repair near me?
1Your companySame-day water heater repairCited
2CompetitorPlumbing and drains
3CompetitorWater heaters and remodels
Typical timing by layer Typical ranges, not promises
Sponsored
First calls, week one
Map pack
30 to 60 days
Organic
3 to 6 months
AI answers
No promised date
These are typical ranges from our own client work, not promises. The guarantee we do make is on Search Share (see /pricing/).
Search Share is the percentage of Google's four local result types (ads, map pack, organic results and AI answers) where your business shows up for the searches that bring you jobs, across your service area.
The LDC Framework is how we raise it, and Search Share is how you see it. A single ranking shows one position for one search from one spot. Search Share rolls all four result types and your whole service area into one number you can track week to week.
1We agree with you on the searches that bring you jobs, like "water heater repair" or "drywall repair near me," and the towns you serve.
2The Sure Shot Local Rank Tracker runs those searches from points across your service area and records where you show up in ads, the map pack, organic results and Google's AI answers (AI Overviews and AI Mode).
3We count the spots where you show up and divide by the total spots checked. That percentage is your Search Share.
4You get the report every week, with what changed and what we're working on next.
20 searches x 4 result typesExample
20 of 80 spotsSearch Share 25%
Say we track 20 searches across all four result types. That's 80 spots. If your business shows up in 20 of them, your Search Share is 25%.
If your Search Share hasn't gone up after 90 days, your next month is free.
That applies when your sprints include Google work.
26 leads and $11,030 in Google-sourced sales in March 2026 for a Bakersfield drywall contractor.
Precision Patch Pros is a drywall repair company serving Bakersfield and Southern California, in business since 2020 and owned by Sherman Burkhead. We run its Google Search Ads, Google Business Profile work and website. The Google Ads build went live in February 2026. In March 2026, Google (ads and organic) brought 26 leads, 22 proposals and 10 closed jobs worth $11,030, over 36% of the company's sales that month.
Sherman's March 30, 2026 email
March 2026 results from Sherman's own tally in his email of March 30, 2026.
These kind of leads are high closers and good margins.
Sherman Burkhead, Owner, Precision Patch Pros
LDC stands for Layered Demand Capture. It's the method Sure Shot Systems uses to get a home service company found in sponsored ads, the map pack, organic results and AI answers, one layer at a time. Ben Desjardins, our founder, created it.
Ads are the fastest way onto the page, and their search terms show which services and towns bring calls. We use that to aim the free layers, which take longer to build. As those layers grow, your blended cost per job comes down.
A ranking report shows one position for one search, usually from one location. Search Share combines all four result types across your whole service area into one percentage, so you can see each week whether more homeowners can find you.
Each layer moves at its own pace. In our client work, the first calls from Google Ads usually come in the first week after launch, map pack movement shows up in 30 to 60 days, and organic results take 3 to 6 months. Nobody controls when an AI names a business, so we report that layer weekly with no promised date. These are typical ranges, not promises. The guarantee is on Search Share: if it hasn't gone up after 90 days, your next month is free.
It's built for home service companies that get hired from Google searches, including HVAC, plumbing, electrical, roofing, drywall, painting and remodeling. Our published case study is Precision Patch Pros, a drywall repair company serving Bakersfield and Southern California.
The free Demand Gap Snapshot runs the same check on your business: a map pack grid of your service area, whether you show up in ads, organic results and AI answers, and the top 3 fixes we'd start with. No call is required.
1-34-1011-2020+8 of 49 points in the top 3
Example grid scan, not a client's data.
Your snapshot arrives by email in 60 seconds. Ben sometimes adds a short video walking you through it.
Sources: BrightLocal, Local Consumer Review Survey 2026 | LocaliQ, 2025 Search Ad Benchmarks for Home Services. The results pages, ad, grid scans, AI answer and Search Share dots on this page are examples, not a client's data.