Drywall contractor marketing case study: 26 leads and $11,030 in Google-sourced sales in one month
Precision Patch Pros has repaired drywall in Bakersfield and Southern California since 2020. This drywall contractor marketing case study follows the company from a new Google Ads build in February 2026 through March 2026, when Google ads and organic results brought in 26 leads, 22 proposals and 10 closed jobs worth $11,030, over 36% of the company's sales that month.
Numbers from the Precision Patch Pros Google Ads account and Sherman's emails.
Sherman's email, March 30, 2026: March totals
Who Precision Patch Pros is
Precision Patch Pros repairs drywall for homeowners in Bakersfield and across Southern California. Sherman Burkhead owns the company, which has been in business since 2020.
Drywall repair is a local search. A homeowner with a hole in the wall types "drywall repair" and the name of their town, then calls one of the first businesses they see. Some of those jobs are small patches. Others, like a water-damage repair after an insurance claim, run into the thousands.
Client
Precision Patch Pros
Trade
Drywall repair
Where
Bakersfield and Southern California
In business since
2020
Owner
Sherman Burkhead
Plan
Starter, month to month
What we run
Google Search Ads, the Google Business Profile and the website. No Local Services Ads.
Google Ads relaunched
February 2026, new build
What we did
Precision Patch Pros is on our Starter plan, one sprint a month. We run three things for the company: Google Search Ads, the Google Business Profile and the website. We don't run Local Services Ads for Precision Patch Pros or for anyone else.
1. A new Google Ads build, February 2026
The old campaigns were paused and rebuilt from scratch in February 2026: search campaigns for the repairs people type in, grouped by service and town, with location assets so the ads can also show in the sponsored spot on the map. Each ad leads to a page on the company's own website built for phones. Tracking numbers and form tracking went on before the first ad ran, so every lead has a source. The Google Ads account, the billing card and the data are in Sherman's name.
2. Google Business Profile
The profile was cleaned up and filled in, then kept working with job photos Sherman supplies, regular posts, and review requests sent by email after jobs. Each request asks the customer to describe the job and the town in their own words. We never suggest wording or a rating.
Drywall repair in your town Quote form
3. The website
Pages for each service and the towns the company serves, fast on a phone, with a quote form on every page. Clicks from organic results carry no per-click cost, and organic leads are part of the March count below.
What we measure
Every week Sherman gets a written report: calls and forms by service and town, cost per tracked lead, and Search Share, the percentage of Google's four result types where Precision Patch Pros shows up for the searches that bring it jobs. The sales figures come from Sherman, who reports closed jobs back to us by email.
The results, in order
February 18, 2026: the first paid click
The rebuilt campaigns went live in February 2026. The first paid click, on February 18, cost $1.94. That lead closed the next day for $2,915.
Google Ads, February 18, 2026: first click at $1.94. In front, Sherman's email, February 19, 2026: closed for $2,915.
February 20, 2026: a $6,675 job
A $6,675 repair closed after the homeowner settled with her insurance company.
Sherman's email, February 20, 2026: the $6,675 job.
March 24, 2026: Sherman's email
"My phone has been blowing up today. I did 5 quotes. 2 of them were website quote requests and 1 was a phone call. Month to date I am showing 19 leads from Google so far."
Sherman's email, March 24, 2026
March 2026: the full month
By Sherman's count on March 30, Google (ads and organic) brought in 26 leads and 22 proposals in March. Ten of those closed, for $11,030 in sales, over 36% of the company's total sales for the month.
Sherman's email, March 30, 2026: March totals
April 1 to 28, 2026: what a lead cost
Google Ads spend was $1,025 for 101 clicks and 15 tracked conversions, about $68 per tracked lead. Calls dialed by hand from the website are not counted as conversions, so the true cost per lead is lower than that.
Google Ads, April 1 to 28, 2026: $1,025 spend, 101 clicks, 15 conversions
Google Ads and GA4 figures are from the Precision Patch Pros accounts. Lead, proposal and sales counts are from Sherman's emails.
Hear it from Sherman
VideoCaptions on
Sherman's testimonial videoSherman Burkhead, Owner, Precision Patch Pros
I appreciate the transparency and all you are doing.
Sherman Burkhead, Owner, Precision Patch Pros
Sherman's email, March 16, 2026
These kind of leads are high closers and good margins.
Sherman Burkhead, Owner, Precision Patch Pros
The emails, as they came in
Sherman's emails from February to April 2026, as he sent them. We blurred phone numbers and customer names. Tap any email to see it full size.
I did a Google search for drywall repair near me.
Good news, the click cost only $1.94 and they searched "drywall service"
Closed it $2915. These kind of leads are high closers and good margins.
... just closed at $6675 after negotiating with her insurance company.
We're off to a good start, Sir!
I appreciate the transparency and all you are doing.
Got a website quote request today
Got a call and closed it. $595
My phone has been blowing up today. I did 5 quotes.
26 leads, 22 proposals, 10 closes $11,030 in sales from Google (ads/organic).
April 1 to 28: 101 clicks, 15 conversions, $1,025.44 spent.
Ben's 6-month walkthrough
of the account
This is a screen recording of the real Precision Patch Pros account six months after the February 2026 rebuild. Ben walks through the ads, the Google Business Profile and the tracking with the numbers on screen.
Screen recordingCaptions on
Ben's 6-month walkthroughBen Desjardins, in the Precision Patch Pros account
Chapters
What other contractors can take from this
Track before you spend
Tracking numbers and form tracking went on before the first ad ran. That is why we know what the first click cost and what it turned into. Put the tracking in first, and every number after it means something.
The first calls from search ads can come fast
The first paid click came on February 18, 2026 and closed the next day. Search ads reach people who already want the work done. The map pack, organic results and AI answers take longer to build, and each one lowers what a job costs once it's working. Read how the LDC Framework works.
Count the leads the software misses
In April 2026, Google Ads counted 15 conversions on $1,025 in spend. Calls dialed by hand from the website were left out of that count, so the real cost per lead was lower than $68. Ask about the leads your reports don't see before you judge a campaign.
Judge Google by closed jobs
Sherman reports closed jobs back to us, so March's 26 leads can be read as $11,030 in sales and 36% of the month. Without that, the report stops at leads. If your office would struggle to keep up with more calls, see how our AI answering service works.
Questions about this case study
Yes. Precision Patch Pros is a drywall repair company owned by Sherman Burkhead, serving Bakersfield and Southern California since 2020. Every number in this case study comes from its Google Ads and GA4 accounts or from Sherman's own emails.
The rebuilt Google Ads went live in February 2026. The first paid click came on February 18 and closed the next day for $2,915. In March 2026, the first full month, Google brought in 26 leads and $11,030 in sales. Those are this company's numbers in its market, and results vary by trade and area.
Precision Patch Pros is on our Starter plan, one sprint a month, month to month, and Sherman pays for his ads directly to Google. What you'd pay depends on how many sprints a month you need, so compare the monthly plans to see which one fits.
No. We don't manage Local Services Ads for any client. We run Google Search Ads with location assets, which can also place the business in the sponsored spot on the map.
The same four places on Google matter for every home service trade, and we use the same LDC Framework for each one. We haven't published an HVAC or plumbing case study yet. A free Demand Gap Snapshot shows where your company stands today.
Sherman does. Precision Patch Pros owns its Google Business Profile, Google Ads account, website and data, the same as every client we work with.
See what your service area looks like
The free Demand Gap Snapshot shows where you stand today across your service area: the map pack grid, the ads, organic results and AI answers, plus the top 3 fixes we'd make first. It arrives by email in 60 seconds.
See where you rank on GoogleRather talk first? Tell us what's holding you back. Sent before noon Eastern? Ben calls you back the same day.
Further reading: How the LDC Framework works | All case studies
1-34-1011-2020+8 of 49 points in the top 3
Example grid scan, not a client's data.
The grid scan in the last section is an example, not a client's data.