When a homeowner nearby searches for what you do, Google shows four kinds of results. Our contractor marketing services get established home service companies into all four, and we show you where you stand every week.
Search "AC repair" or "plumber near me" and Google splits the page into four parts. Each part picks businesses by its own rules, so showing up in one doesn't put you in the others. We have one service for each.
SponsoredYour companyYou
1Your companyYou4.9
2Competitor4.6
3Competitor4.4
yourcompany.comYou
Service in your cityYour companyDirectoryReviews
One search, four places. Lime is where you show up.
SponsoredYour companyYou
1Your company4.9
2Competitor4.6
3Competitor4.4
1-34-1011-2020+8 of 25 points in the top 3
1Your company4.9
2Competitor4.6
3Competitor4.4
yourcompany.comYou
Water heater repair in your townAI ModeExample
Who's a good plumber near me?
1Your companyLicensed, serves your townCited
2CompetitorReviews site
3CompetitorDirectory
20 searches x 4 result typesExample
Found in 20 of 80 spotsSearch Share 25%
Example: how the 20 spots might split across the four places.
Search Share is the percentage of those four result types where your business shows up for the searches that bring you jobs, across your service area. Say we track 20 searches across 4 result types, which makes 80 spots. If you're found in 20 of them, your Search Share is 25%. We measure it every week with the Sure Shot Local Rank Tracker, our own software, and send you the report.
We work through the four in a set order we call the LDC Framework, short for Layered Demand Capture: paid ads first because they're the fastest way onto the page, then the map pack, organic results and AI answers. Each new layer brings in calls with no click cost, so your blended cost per job comes down over time. That matters because ads keep getting pricier. LocaliQ's review of 3,211 US home services search campaigns (April 2024 to March 2025) found cost per lead went up for 69% of advertisers, by 10.51% on average.
Layered Demand Capture Fastest first
All three plans are month to month with no setup fee and no long-term contract. You can pause or cancel anytime, effective at the end of your current billing month, with no fee and no billing while paused. Each plan gives you a set number of sprints a month, and a sprint is one focused improvement, finished and live within the month. Every plan includes a weekly written report (what shipped, results, next bets and your Search Share) and a monthly strategy call with Ben where next month's sprints are chosen. Ad spend is separate, paid by you directly to Google or Meta.
26 leads and $11,030 in Google-sourced sales in March 2026 for a Bakersfield drywall contractor.
Precision Patch Pros is a drywall repair company serving Bakersfield and Southern California, owned by Sherman Burkhead. We run its Google Search Ads, Google Business Profile and website on the Starter plan. In March 2026, Google ads and organic results brought in 26 leads and 22 proposals. Ten closed, for $11,030 in sales, over 36% of the company's sales that month.
Sherman's email to Ben on March 30, 2026. See the Google Ads screenshots in the case study
These kind of leads are high closers and good margins.
Sherman Burkhead, Owner, Precision Patch Pros
Our plans are $2,750, $4,500 or $8,700 a month, month to month with no setup fee, plus the ad spend you pay Google directly. They include 1, 3 or 6 sprints a month. One-time fixes start at $497 for a Visibility Audit.
Contractor marketing is the work that gets a trades business found and chosen by homeowners. Our part of it is Google: ads, the map pack, your website and AI answers, with your Search Share reported every week.
We don't manage Local Services Ads. We run Google Search Ads with location assets, which you pay Google for directly, and our Google Ads page explains how the two differ.
You do. Your Google Ads account, Google Business Profile, website and data are in your name and stay with you if you leave.
Each part of Google moves at its own pace. In our client work, the first calls from Google Ads usually come in the first week after launch, the map pack moves in 30 to 60 days, and organic results take 3 to 6 months. Nobody controls when an AI names a business, so we report that part every week with no promised date. These are typical ranges, not promises. The guarantee is on Search Share: if it hasn't gone up after 90 days, your next month is free.
No. Every plan is month to month with no setup fee. We don't lock clients into long-term contracts: cancel anytime, and the cancellation takes effect at the end of your current billing month, with no cancellation fee. You keep every account we set up for you.
Established home service companies that get hired from Google searches, including HVAC, plumbing, electrical, roofing, drywall, painting and remodeling. Our published case study is Precision Patch Pros, a drywall repair company serving Bakersfield and Southern California.
Every plan includes a weekly written report with your Search Share, one percentage that combines ads, the map pack, organic results and AI answers across your whole service area. You also get a monthly strategy call with Ben, where you choose next month's sprints.
Ben Desjardins, our founder. He leads every account, is on every strategy call and answers your emails between calls.
Yes. You pay Google directly, in your own account, and we never mark it up. Our monthly fee covers the work and stays the same when your ad spend changes.
The free Demand Gap Snapshot scans your service area across all four places: a map pack grid, whether you show up in ads, organic results and AI answers, and the top 3 fixes we'd start with. No call is required.
Sources: LocaliQ, "2025 Search Ad Benchmarks for Home Services" (localiq.com/blog/home-services-search-advertising-benchmarks) | Precision Patch Pros results: Sherman Burkhead's email of March 30, 2026 and the Google Ads screenshots in the case study. The results page, grid scan, AI answer and Search Share dots on this page are examples, not a client's numbers.