Getting found on Google | Map pack

Google Business Profile optimization and map pack SEO for contractors

We help established home service companies show up in Google's top 3 map results across their whole service area, and we show you where you stand every week with a grid scan from our own Local Rank Tracker.

Your snapshot includes a map pack grid for your main service and arrives by email in 60 seconds. You don't need to get on a call.

Month to month
You own your Business Profile
Weekly grid scans
Reviews by the rules
Map pack grid scan Example
plumber near me
20+ 19 13 11 14 20+ 20+ 17 9 6 4 7 12 20 12 5 2 1 3 8 15 10 4 1 1 1 6 13 13 6 2 1 3 9 16 19 11 7 5 8 14 20+ 20+ 20+ 15 12 17 20+ 20+

1-34-1011-2020+9 of 49 points in the top 3

Month to month You own every account Weekly grid scans You work with Ben directly

plumber near me
01 / Paid search

SponsoredYour company

02 / Map pack

1Your companyYou4.9

2Competitor4.6

3Competitor4.4

03 / Organic results

yourcompany.com

Service in your city
04 / AI answers

Your companyDirectoryReviews

The map pack

Google Maps SEO: getting into the top 3 across your service area

The map pack is the box of three businesses with a map that shows up when someone searches "plumber near me" or "AC repair" in your town. For a lot of homeowners, it's where the search ends and the call starts.

Google's help page on local ranking says these results are based mainly on three things: relevance, distance and prominence. You can't change how far a homeowner is from your shop, so we work on the other two: how well your profile matches the search, and how well known your business is.

The map pack is the second of four surfaces in our LDC Framework, right after paid search. It takes longer than ads, and once it's working, those calls come without a cost per click.

Why it happens

Why you show up near your shop and disappear a few miles out

Distance does a lot of the work close to your address. A few miles out, businesses closer to the searcher start winning unless your profile gives Google a stronger reason to show you.

That reason comes from the details: the right primary category, a complete services list, steady new reviews, real photos and a website with a page for each service and town. When a profile was set up years ago and left alone, those signals fade.

Spam doesn't help either. Fake listings and names stuffed with keywords can take spots that should go to real companies.

Sound familiar?

"We show up when I search from the office, and my techs say we're nowhere in the next town over."

"A listing called 'Best Plumber Near Me' keeps beating us, and I don't think it's even a real company."

"Our reviews are good, but most of them are a couple of years old."

"Someone set up our profile years ago and nobody has touched it since."

After every finished job By email

Review request emailExample

From Your company · sent after the job is finished

Thanks for having us out. When you have a minute, would you tell other homeowners about the job and your town in a Google review?

Write a Google review

No suggested wordingNo rating askedNo reward

Industry data
31%
said they will only use a business rated 4.5 stars or higher. BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults).
Industry data
74%
said they look for reviews written in the last three months. BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults).
What homeowners compare

Why reviews and a fresh profile matter to homeowners

Once you show up, homeowners compare what they see. In BrightLocal's Local Consumer Review Survey 2026 (1,002 US adults), 31% said they will only use a business rated 4.5 stars or higher, and 74% said they look for reviews written in the last three months.

So a profile with old reviews or a thin photo gallery can lose the call even when it shows up. A steady flow of recent reviews helps you rank and helps you get chosen.

What we do

What our Google Business Profile optimization service includes

Categories that match the jobs you want

Primary and secondary categories set for the work you want
Checked against what the top 3 use in each town

Services and descriptions

Every service you offer listed on your profile
Each one matched to a page on your website

Photos

You send real photos of trucks, crew and finished jobs
We add them to your profile on a steady schedule
Real photos only, since stock photos don't help here

Reviews, done by the rules

A review request email after every finished job
Customers describe the job and town in their own words
Every customer asked, with no suggested wording, rating or reward
Within Google's review policy and the FTC Consumer Review Rule

Posts and updates

Posts about seasonal work, recent jobs and offers
Your profile stays current

Spam fighting

We find fake listings and keyword-stuffed names nearby
Reported to Google with evidence, and Google decides
When a fake listing comes down, real companies move up

Service-area or storefront setup

No customer visits: address hidden, service area listed
A staffed location with signage can show its address
Set up to Google's guidelines, which lowers suspension risk

Citations and service area pages

Yelp, BBB, Apple Maps, Bing Places and trade directories, by hand
Name, address and phone number matched on each one
Connected to service area pages through our local SEO work
How we measure

How we measure map pack SEO: weekly grid scans

One ranking check from your office tells you very little. Our Local Rank Tracker runs weekly grid scans across your service area: real Google searches from points spread over the area you serve, recording who shows in the top 3 at each point.

You see a map with your strong areas and your gaps, which competitors win where, and how it changed since last week. The grid feeds your Search Share, our weekly measure of how often you show up across ads, the map pack, organic results and AI answers. More on how this works in local rank tracking in 2026.

First scan
plumber near me
Example
20+ 20+ 20+ 19 20+ 20+ 20+ 20+ 18 12 9 13 20 20+ 20+ 11 5 3 6 14 20+ 18 8 2 1 3 10 19 20+ 12 6 4 7 15 20+ 20+ 19 13 11 14 20+ 20+ 20+ 20+ 20+ 20 20+ 20+ 20+

1-34-1011-2020+4 of 49 points in the top 3

A later scan
plumber near me
Example
14 9 6 5 7 11 16 8 4 3 2 3 5 10 6 2 1 1 2 3 7 5 2 1 1 1 2 6 7 3 1 1 2 3 8 10 5 3 2 3 6 12 15 10 7 6 8 12 18

1-34-1011-2020+21 of 49 points in the top 3

Illustration of how a weekly grid scan can change. Example pins, not a client's scan.

How it works

How we get you into the map pack

1

Free snapshot

In 60 seconds, a map pack grid for your main service shows where you're in the top 3 today and where you aren't.

2

Call with Ben

Reply to your snapshot email and ask for a call. Send it before noon Eastern on a business day and Ben calls you back the same day. After noon, he calls the next business day. On the call, Ben goes through the grid with you and asks which towns and jobs matter most.

3

Profile cleanup (Month 1)

We fix your categories, services, photos and service area setup, set up your review request email and check your area for spam.

4

Every week

We add the photos you send, publish posts, send review requests, help with replies and report the fake listings we find.

5

Weekly grid scans

Your weekly written report shows the map changing week by week, and you go over it with Ben on your monthly strategy call.

The other three surfaces

The rest of your Google presence

plumber near me
Paid search

SponsoredYour companyYou

Google Ads for contractors: calls this month, including the sponsored spot on Google Maps

plumber near me
Organic results

yourcompany.comYou

Water heater repair in your town

Local SEO for contractors: service and city pages that back up your profile

AI answerExample

Who's a good plumber near me?

1Your companyPlumbing and water heatersCited

AI search optimization: get named when homeowners ask Google's AI or ChatGPT for a contractor

What it costs

What map pack work costs

Our monthly plans run 1, 3 or 6 sprints a month, starting at $2,750 a month. A sprint is one focused improvement, finished and live within the month, and a Google Business Profile tune-up is one sprint on our sprint menu. You pick each month's sprints with Ben on the monthly strategy call.

If you only want your profile fixed once, the GBP Tune-Up is $750. It covers categories, services, photos, your review link and review request setup, and a spam check.

Month to month, with no setup fee. Pause or cancel anytime by email, effective at the end of your current billing month. No cancellation fee, and no billing while paused.
You own your Business Profile and every account we touch
If your sprints include getting found on Google and your Search Share hasn't gone up after 90 days, your next month is free
Monthly plans, starting at
$2,750
a month

1 sprint3 sprints6 sprints

GBP Tune-Up, one time
$750
See pricing
Results

What working with us looks like

Precision Patch Pros is a drywall repair company serving Bakersfield and Southern California, owned by Sherman Burkhead. We run their Google Search Ads, their Google Business Profile and their website.

26 leads and $11,030 in Google-sourced sales in March 2026 for a Bakersfield drywall contractor
Email from Sherman Burkhead, owner of Precision Patch Pros, March 30, 2026: 26 leads, 22 proposals, 10 closes, $11,030 in sales from Google (ads and organic), over 36% of total sales for the month.

Sherman's March 30, 2026 email

"I appreciate the transparency and all you are doing."

Sherman Burkhead, Owner, Precision Patch Pros

Read the Precision Patch Pros case study
FAQ

Google Business Profile optimization: common questions

It's the ongoing work of setting up and maintaining your Business Profile so Google shows it for more of the searches that bring you jobs. That covers categories, services, photos, reviews, posts and fixing problems like spam listings or a wrong service area.

You can't pay to move up in the regular map pack. Google's own help page says there is no way to request or pay for a better local ranking. You can pay for the sponsored spot, since Google Search Ads with location assets can show at the top of Google Maps and in the map pack. We cover that on our Google Ads page.

Google says local results are based mainly on relevance, distance and prominence. Relevance is how well your profile matches the search, distance is how far you are from the searcher, and prominence is how well known you are, which includes your reviews. We work on relevance and prominence, since distance is fixed.

There's no set number. You need enough recent, good reviews to compare well with the top 3 in each town you serve. BrightLocal's 2026 survey found 74% of consumers look for reviews written in the last three months, so a steady flow of new reviews counts for a lot.

By email, after each finished job, through the system your office already uses where we can. The email asks the customer to describe the job and the town in their own words. It never suggests what to write or what rating to give, and nothing is offered in return. We don't text customers for reviews.

Our one-time GBP Tune-Up is $750 and covers categories, services, photos, review setup and a spam check. Inside a monthly plan, a Google Business Profile tune-up uses 1 sprint, and plans start at $2,750 a month.

Yes, and many owners handle the basics well: the right categories, a full services list, real photos and asking every customer for a review. The harder parts are seeing where you rank across your whole service area and dealing with spam listings, and that's where weekly grid scans help.

Start here

See your map pack grid for free

The free Demand Gap Snapshot shows where you're in the top 3 across your service area, whether you appear in ads, organic results and AI answers, and your top 3 fixes.

It's 6:29 PM Eastern. It's past noon Eastern, so Ben calls you back the next business day.

Get your free Demand Gap Snapshot

By submitting, you agree to our Terms and Privacy Policy.

Your snapshot arrives by email in 60 seconds, and you don't need a call to get it. To compare plans first, see pricing.

Sources: BrightLocal, Local Consumer Review Survey 2026 (1,002 US adult consumers). Google Business Profile Help, "How to improve your local ranking on Google" (relevance, distance, prominence; no way to pay for a better local ranking). Google Maps user contributed content policy (no selective review solicitation, no incentives). FTC, Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465 (final rule announced August 14, 2024). Precision Patch Pros results from Sherman Burkhead's March 30, 2026 email. The grid scans, search results, AI answer, profiles and review email on this page are illustrations, not a client's data.