Last updated November 11, 2026
The short version
These are the terms you agree to when you pay our payment link. The full terms below are what count, but here is what matters most:
- You pay by card, and it renews every month on the date you first paid, until you cancel.
- Cancel anytime. It takes effect at the end of your current billing month, with no cancellation fee. Section 3 says how.
- All payments are final. There are no refunds, with three exceptions only: the Tech Hiring Sprint setup fee if the 14-day promise isn’t met, the first month of the AI answering service if it doesn’t work for you in the first 30 days, and the Local Rank Tracker 60-day prove-it refund. Each has conditions in section 4. Booked Out book purchases also come with a 30-day money-back guarantee, set out in 16.10.
- Ad spend is yours. You pay Google or Meta directly, and we never mark it up.
- You own your accounts and content.
- We don’t promise results beyond the specific guarantees in section 4, and our liability is limited as set out in section 11.
1. Who we are and how you accept these terms
1.1 These terms are an agreement between Sure Shot Systems LLC, a Wyoming limited liability company at 1712 Pioneer Ave., #500, Cheyenne, WY 82001 (“Sure Shot”, “we”, “us”), and the business that buys from us (“you”).
1.2 You accept these terms when you tick the terms box on our payment page, when you pay one of our payment links, or when you keep using a service after we have emailed you these terms. The person who accepts confirms they have authority to bind the business.
1.3 We sell to businesses only. Our services are not for personal, family or household use.
1.4 What you buy is the plan or offer described on our pricing page and offer pages on the day you pay, plus anything we confirm to you in writing by email. We keep dated copies of those pages. If an email we send and these terms disagree, these terms apply unless the email says it changes a named section.
2. Plans, prices and billing
2.1 Prices are in US dollars and don’t include taxes. You pay any sales or similar taxes that apply.
2.2 You pay by card through our payment processor, Stripe. Paying our payment link starts your subscription and saves your card for renewals.
2.3 Subscriptions renew automatically. Monthly subscriptions renew every month on the date of your first payment, and prepaid annual plans renew every year, charged to the card on file, until you cancel as set out in section 3.
2.4 One-time fees are charged once and paid up front. These include setup fees, the Maintenance Plan Campaign and one-time fixes.
2.5 Ad spend is not included in any price. You pay Google, Meta or any other ad platform directly, in your own ad account, and we never mark it up.
2.6 If a payment fails, Stripe tries again. If it is still unpaid 7 days after the renewal date, we can pause the work and your access to our software until it is paid. The time a service is paused for non-payment doesn’t count toward any guarantee in section 4.
2.7 We can change prices for future billing periods with at least 30 days’ notice by email. If you don’t accept the new price, cancel before it applies.
2.8 When the Visibility Audit ($497) says it is credited to your first month, the credit applies if you start a monthly plan within 30 days of receiving the audit. The credit has no cash value.
3. Cancelling and pausing
3.1 You can cancel any subscription at any time. For Sure Shot Cited, use the Manage billing link described in 3.8. For every other service, email hostmaster@sureshotsystems.com. The cancellation takes effect at the end of your current billing month. There is no cancellation fee, the service continues until then, and you are not charged again.
3.2 Cancelling doesn’t refund the current month or any unused days. The only refunds are the ones in section 4.
3.3 Monthly plans (Starter, Growth, Momentum) can be paused by email. The pause takes effect at the end of your current billing month, you are not billed while paused, and you restart by email.
3.4 The Tech Hiring Sprint monthly fee runs while you are hiring. Stop it by email once the seat is filled, under the same rule as 3.1.
3.5 On a prepaid annual Local Rank Tracker plan, unused months are not refunded. You can cancel the renewal at any time.
3.6 We can end a service at the end of any billing month with 30 days’ notice by email. If we end it for any reason other than a breach by you, we refund prepaid fees for the time we won’t serve.
3.7 We can suspend or end a service right away if you don’t pay, break these terms, use our services or software unlawfully, or treat our team abusively. No refund is due in that case.
3.8 Sure Shot Cited. You can change your plan, update your card or cancel at any time from the Manage billing link in your welcome email or in the Sure Shot Cited portal at cited.sureshotsystems.com. When you cancel, your plan stays active until the end of the month you already paid for, your articles keep coming until then, and you are not charged again. As 3.2 says, a month that has already started is not refunded.
4. No refunds, with three exceptions
4.1 All payments are final and non-refundable. That includes monthly fees, setup fees, the Maintenance Plan Campaign, one-time fixes, Sure Shot Cited plans, add-ons and setup sessions, and prepaid annual plans. The only refunds we give are the three below and the Booked Out guarantee in 16.10, and only when every condition listed is met.
4.2 Exception 1: Tech Hiring Sprint setup fee. If qualified applicants aren’t on your interview calendar within 14 days of your ads going live, we refund your setup fee.
- A qualified applicant is one who passes the screening questions we write with you on the onboarding call and books an interview slot on your calendar.
- The 14 days start when the ads go live, which is within 3 business days of the onboarding call.
- You must have given us access to your Meta ad account, approved the ad and the screening questions within 2 business days of receiving them, funded the ad spend we agreed on the call, and kept interview slots open on your calendar.
- You must not have paused, edited or retargeted the ads yourself during the 14 days.
- Ask for the refund by email within 7 days after the 14 days end.
- The refund covers the setup fee only, for the role and location concerned. It doesn’t cover the monthly fee or the ad spend.
4.3 Exception 2: AI answering service, first month. If the AI answering service doesn’t work for you in the first 30 days after it goes live, we refund that first month.
- It applies to your first month only, once per business.
- Ask by email within those 30 days. The service stops when the refund is made.
4.4 Exception 3: Sure Shot Local Rank Tracker, 60-day prove-it refund. If 60 days of completed Top 3 tasks produce no movement on the keywords those tasks targeted, we refund those 60 days of plan fees in full. With the Execution add-on, the refund includes the add-on fees for the same 60 days.
- A task counts as completed when it is done as described in the report and marked done, by you or, with the add-on, by our team.
- Movement is measured by the tracker’s own weekly reports.
- Ask by email within 14 days after the 60 days end.
- On a prepaid annual plan, the refund covers the fees for those 60 days only.
4.5 The Search Share guarantee is a free month, not a refund. On a monthly plan whose sprints include getting found on Google, if your Search Share hasn’t gone up after 90 days, your next month is free. Search Share is measured by our weekly report, comparing your first report with the report at day 90. You must be paid up and have given us the account access we asked for. One free month per 90-day period, with no cash value.
4.6 Refunds go back to the card you paid with, through Stripe, within 10 business days of our confirming the refund.
4.7 If you dispute a charge with your bank or card company instead of asking us first, we can suspend your services while the dispute is open.
5. Offer terms
5.1 Monthly plans (Starter, Growth, Momentum). Each plan includes a set number of sprints a month. A sprint is one focused improvement, finished and live within the month, picked with you on the monthly strategy call. Sprints don’t carry over to the next month. Every plan includes a weekly written report and a weekly or monthly strategy call. No setup fee.
5.2 One-time fixes (Visibility Audit, GBP Tune-Up, AI Answer Fix). Paid up front and delivered once, as described on the pricing page.
5.3 Tech Hiring Sprint. A setup fee and a monthly fee while you are hiring, for one role in one location, plus the listed extra fee for each extra role or location. There is no fee per hire. The ads run in your own Meta ad account under Meta’s employment ad rules. You run the interviews and make every hiring decision. You are the employer and are responsible for your hiring decisions, your job postings’ pay and legal requirements, and any background checks you run.
5.4 Maintenance Plan Campaign. A flat fee, paid up front, for a 30-day campaign to your past customers by email and phone: $4,000 when your office makes the follow-up calls with our script and call list, or $5,500 when we make the calls. You provide the customer list and confirm you have the right to contact those customers. Every signup is yours, on your own plan and terms.
5.5 AI answering service. A monthly fee for up to 300 minutes of answered calls a month, all inclusive. Minutes over 300 in a month are charged at our carrier’s rates. You keep your phone number; after-hours and unanswered calls forward to our line. Every call opens with an AI and recording notice, and callers with an emergency are told to call 911. The AI can make mistakes: you remain responsible for your own dispatch and emergency response, and for checking the bookings and summaries it sends you.
6. Software terms: Sure Shot Local Rank Tracker and Sure Shot Cited
6.1 We give you a non-exclusive, non-transferable right to use our software while your subscription is active, for your own business or, on Agency plans, for your clients. The software, its reports’ design, methods and code stay ours.
6.2 You must not resell access to the software itself, share logins outside your business, copy or reverse-engineer it, overload it, or use it to break any law or any platform’s rules.
6.3 Local Rank Tracker. Plans are per business or per client slot, as listed on the pricing page. Rankings, map pack results and AI citations change constantly and vary by place and device, so our scans show what our tools saw at the time of the scan. Top 3 tasks are recommendations. Deciding to act on them is yours.
6.4 Sure Shot Cited. Sure Shot Cited researches and writes articles about your business, your services and the area you serve. Each article cites the sources it relies on.
(a) Drafts. We deliver each article as a draft to your WordPress or Webflow site or, if you choose Google Docs delivery, as a Google Doc in a Google Drive folder we share with you. You decide what goes live. We never publish on your site for you, unless you buy the Pro Editing add-on in 6.4(d).
(b) Plans. Plans are month to month. We don’t lock you into a long-term contract, and there is no setup fee.
- Local: $99 a month, up to 8 articles a month for 1 website
- Pro: $199 a month, up to 15 articles a month for 1 website
- Agency: $499 a month, up to 75 articles a month across up to 5 websites (open by waitlist)
Each extra website needs its own plan, except on Agency. Unused articles don’t carry over to the next month.
(c) Add-ons. Pro Editing costs $199 a month with the Local plan and $349 a month with the Pro plan, billed with your plan. You can also book an optional 1-hour setup session for $150, paid once.
(d) Pro Editing. With the Pro Editing add-on, a Sure Shot editor reviews each article and publishes it on your site for you. You can ask us at any time to hold an article, change it or take it down.
(e) Revisions and Fix a fact. Each article includes 3 free revisions to its text, requested within 14 days of delivery. A revision changes the text and keeps the images and the search the article targets. If an article gets a fact about your business wrong, use Fix a fact in the portal: paste the sentence that’s wrong and tell us the right fact. Fix a fact is free up to 5 times per article and doesn’t count as a revision. We also keep the correction so later articles don’t repeat the mistake.
(f) The free article. Each website can get one free article. You don’t need a card for it, and it’s yours to keep whether or not you buy a plan.
(g) Billing. You pay in advance each month by card through Stripe. Stripe Tax adds any sales tax that applies (see 2.1).
(h) Failed payments. If a payment fails, Stripe retries it and emails you. If the last retry fails, we pause your articles. They start again as soon as the payment goes through.
(i) The portal and your site connection. You sign in to the portal at cited.sureshotsystems.com with a sign-in link we email you or with Google sign-in, so keep your email account secure. To connect WordPress, you create a WordPress user and an Application Password for us. We store it encrypted, and you can revoke it at any time from your WordPress dashboard. To connect Webflow, you create an API token for your site through a private link we send you, and you can delete it at any time in your Webflow site settings. If you remove our access, we can’t deliver drafts to that site until you connect it again. Google Docs delivery needs no access to your site. Never send us a password or API key by email.
(j) What you confirm. You confirm that you own or manage the website and business you sign up, and that the business details you give us (facts, services, service areas, phone number) are accurate. Read each draft before you publish it. You are responsible for what goes live on your site.
(k) How articles are written. Articles are written with the help of AI tools and checked against their sources before they reach you. Mistakes are still possible, which is why every article reaches you as a draft unless you have Pro Editing.
(l) What we won’t write. We may decline topics or businesses that are illegal, misleading or harmful. If an account uses Sure Shot Cited that way, 3.7 applies.
6.5 You own the articles and images Sure Shot Cited delivers to you once they are paid for, and on Agency plans you can pass that ownership to your clients. Every article you have paid for stays yours after you cancel, including drafts already delivered. We keep copies only as long as our Privacy Policy says, and we never sell your articles or reuse them for anyone else.
6.6 Neither tool promises rankings, traffic, leads or citations in AI answers. Nobody controls when Google, ChatGPT or other AI answers name a business.
6.7 We can update, change or retire features. If we retire a paid tool entirely, we give you 30 days’ notice and refund prepaid fees for the time we won’t serve.
7. Your responsibilities
7.1 Our work depends on yours. You agree to:
- give us the account access we ask for (Google Business Profile, Google Ads, Meta, website, calendar, phone forwarding) and keep it in place;
- review and approve what we send you within 2 business days, or tell us what to change;
- fund your ad spend at the amounts agreed;
- give us accurate information about your business, prices, licenses and service area;
- make sure everything you give us to use (logos, photos, customer lists, claims, offers) is yours to use and lawful;
- follow the rules of your trade and your state, including licensing, pay-range and hiring laws.
7.2 Delays you cause move our deadlines by the same amount, and a guarantee doesn’t apply where you didn’t meet a condition in section 4.
8. Accounts, content and ownership
8.1 Your Google Business Profile, ad accounts, website, domain, data, customer lists and applicants are yours, in your name. If you leave, they stay with you, and we hand back any access we held within 10 business days.
8.2 Once paid for, the content we create for you (ads, pages, posts, articles, images, scripts) is yours to use as you like.
8.3 Our own tools, software, templates, methods (including the LDC Framework), reports’ design and know-how stay ours. We can use general lessons from our work with you in our work for others, without naming you or sharing your data.
8.4 We may name you as a client and show results from your account only with your permission.
9. Other platforms
9.1 Our services run on platforms we don’t own or control, including Google, Meta, OpenAI, WordPress, GoHighLevel, Stripe, phone carriers and email providers. They can change their rules, prices or results, reject ads, or suspend accounts at any time.
9.2 We are not responsible for anything those platforms do or fail to do, including account suspensions, ad disapprovals, ranking or algorithm changes, outages, and lost or delayed messages or calls.
10. No promise of results
10.1 Our services and software are provided “as is” and “as available”. Apart from the guarantees in section 4, we don’t promise any result, including rankings, traffic, calls, leads, applicants, hires, signups, sales or revenue. Results depend on your market, competitors, prices, reputation and follow-up, and on the platforms in section 9.
10.2 Examples, case studies and typical timelines on our site show past results or typical ranges. They are not promises for your business.
10.3 To the fullest extent the law allows, we disclaim all warranties not written in these terms, including implied warranties of merchantability, fitness for a particular purpose and non-infringement.
11. Limits of liability
11.1 To the fullest extent the law allows, we are not liable for any indirect or consequential loss, including lost profits, lost revenue, lost jobs, calls, leads or applicants, lost data, business interruption or harm to your reputation, however it arises, even if we were told it could happen.
11.2 Our total liability for everything related to these terms and our services is capped at the fees you paid us in the 1 month before the event that caused the claim. Where section 4 gives you a refund or a free month, that is your only remedy for that service falling short.
11.3 Any claim must be brought within 6 months of the event that caused it, or it is dropped.
11.4 Nothing in these terms limits liability that the law doesn’t allow us to limit, such as liability for fraud or willful misconduct.
12. Your responsibility to us, non-solicitation and confidentiality
12.1 You will cover us for claims caused by you. You agree to defend Sure Shot, its owners, team and contractors, and pay any losses, costs and reasonable legal fees, arising from claims by others about: content, claims, offers or materials you gave us or approved; your ads, prices, licenses or services; your hiring decisions and job postings; your contact with your customers or applicants; or your breach of these terms or of any law.
12.2 Non-solicitation. While you work with us and for 12 months after, you won’t hire or engage our employees or contractors directly, unless we agree in writing.
12.3 Confidentiality. We keep your business data, logins and customer lists private and use them only to deliver our services. We don’t sell or share them, except with the platforms we use to deliver the work or where the law requires it. You keep our non-public prices, methods, reports’ design and software private too. Our Privacy Policy explains how we handle personal information.
13. Text messages (SMS)
13.1 Opting in. Ticking the text message box on one of our forms is optional and is never a condition of purchase. By ticking it and giving your mobile number, you agree that Sure Shot Systems LLC may send you text messages (SMS/MMS) about your request. These can include call scheduling, confirmations, reminders, project updates and replies to your questions, and, if you opted into them, offers and follow-ups.
13.2 Message frequency varies.
13.3 Opting out. Reply STOP to any message to opt out. You may receive one final message confirming it. To opt back in, tick the box on one of our forms again.
13.4 Help. Reply HELP to any message, or email hostmaster@sureshotsystems.com.
13.5 Message and data rates may apply, depending on your mobile plan.
13.6 Carriers are not liable for delayed or undelivered messages.
13.7 Age. You must be 18 or older to opt in.
13.8 Your number stays private. We don’t sell or share mobile numbers or text consent with third parties for their marketing.
14. Disputes and governing law
14.1 If something goes wrong, email hostmaster@sureshotsystems.com first. We both agree to try to settle it in good faith within 30 days before taking any other step.
14.2 These terms are governed by the laws of the State of Wyoming, without regard to its conflict of law rules. Any dispute goes to the state or federal courts serving Laramie County, Wyoming, and both of us accept those courts.
14.3 Claims are brought individually, not as part of a class or group action, and both of us waive a jury trial, to the extent the law allows.
15. Changes and general terms
15.1 We can update these terms. We will post the new version here with its date and email active clients at least 30 days before a change that affects them takes effect. Continuing to use or pay for a service after that date means you accept the new terms. If you don’t, cancel before that date.
15.2 These terms, with the offer you bought (section 1.4), are the whole agreement between us about our services and replace anything said before.
15.3 If a court finds part of these terms can’t be enforced, that part is limited as little as needed and the rest stays in force.
15.4 Not enforcing a term right away doesn’t waive it. You can’t transfer this agreement without our written consent. We can transfer it as part of a sale or reorganization of our business.
15.5 Notices go by email: to the email address on your account, and ours to hostmaster@sureshotsystems.com.
15.6 Neither of us is responsible for delays caused by events beyond our reasonable control, such as platform outages, natural disasters or internet failures.
16. Booked Out, the book
16.1 Booked Out: Find the money your full calendar hides, and get it back one fix at a time is a book by Ben Desjardins, the owner of Sure Shot. You can get the first chapters free at sureshotsystems.com/book. This section repeats the notice printed in the book. It applies to anyone who reads the book, in print, as an ebook or as the free chapters, and to anyone who uses the Leak Ledger, whether or not they buy anything from us.
16.2 Results. The stories, numbers and examples in the book are illustrations. Names, places and identifying details have been changed, and some stories combine details from more than one company. Results depend on your market, trade, team, pricing, budget and how you carry out the work. Neither Ben Desjardins nor Sure Shot makes any promise of any income, savings or result.
16.3 Not professional advice. The book shares Ben Desjardins’ experience as a business owner and marketer. It is not financial, legal, tax, accounting or employment advice. Rules for calling, texting and emailing customers, recording calls, hiring, and advertising differ by state and change over time. Check with a licensed professional before you act on anything in the book.
16.4 No warranty. The author and publisher make no warranties about the accuracy or completeness of the book. They are not liable for any loss or damage, including lost profits, that comes from using it.
16.5 Tools, prices and platforms. Software features, ad platform rules and prices change often. Facts in the book were current when it was written.
16.6 Trademarks. Google, Meta, GoHighLevel and other names in the book belong to their owners. Their use does not mean any of them endorses the book.
16.7 Disclosure. Ben Desjardins owns Sure Shot Systems, a company that offers some of the services described in the book. He benefits if you hire it.
16.8 The Leak Ledger. The Leak Ledger, online and in the book, gives estimates only. Our Privacy Policy covers what you enter on sureshotsystems.com.
16.9 Copyright. Booked Out is copyright © 2026 Sure Shot Systems. All rights reserved. No part of the book may be copied, stored or shared in any form without written permission from Sure Shot Systems. Short quotes in reviews are allowed. You may copy the worksheets, checklists and templates in the appendices for use inside your own company.
16.10 Purchases and refunds. When you buy the digital edition of Booked Out or one of its add-ons (the Toolkit and the kits) from us, you get a 30-day money-back guarantee: if the book doesn’t help, reply to your receipt within 30 days for a full refund. Your download link closes when we refund you. This guarantee applies to these purchases only and is the exception to “All payments are final” in 4.1. Paperback and hardcover copies bought on Amazon follow Amazon’s own return policy.
17. Booked Out, the podcast
17.1 Booked Out: A Podcast for Home Service Business Owners is a show by Sure Shot Systems in which Ben Desjardins interviews owners of home service businesses. It airs on Spotify, YouTube, Apple Podcasts and Amazon Music, with every episode at sureshotsystems.com/booked-out-podcast. This section applies to anyone who watches or listens to an episode or a clip from it.
17.2 Guests speak for themselves. What a guest says, including their views, stories and numbers, is their own. It does not represent the views of Sure Shot, and we don’t check every figure a guest shares. A guest’s appearance on the show doesn’t mean we endorse their business, products or services, or that they endorse ours.
17.3 General information only. Episodes share experience and general information for business owners. They are not financial, legal, tax, accounting, employment or other professional advice. Rules for calling, texting and emailing customers, recording calls, hiring, and advertising differ by state and change over time. Check with a licensed professional before you act on anything you hear on the show.
17.4 Results vary. What worked for one company may not work for yours. Results depend on your market, trade, team, pricing, budget and how you carry out the work. Nothing on the show is a promise of any income, savings or result.
17.5 Our own services. Ben Desjardins owns Sure Shot Systems. Episodes may mention Sure Shot’s services and the book Booked Out, and Ben Desjardins benefits if you buy them. A guest may also be, or later become, a Sure Shot client.
17.6 Other names. Products, tools and companies named on the show belong to their owners. Naming them doesn’t mean we endorse them or that they endorse the show.
17.7 No warranty. Episodes reflect what was known when they were recorded, and software, platform rules and prices change often. We make no warranties about the accuracy or completeness of what is said on the show, and we are not liable for any loss or damage, including lost profits, that comes from acting on it.
18. Contact
Sure Shot Systems LLC, 1712 Pioneer Ave., #500, Cheyenne, WY 82001, United States. Email: hostmaster@sureshotsystems.com.