About us

About Sure Shot Systems

We help established home service companies fix the problems that hold them back, and we build the local search software other agencies use. Clients work directly with our founder, Ben Desjardins.

Tell us what's holding you back
Work directly with Ben
Month to month
You own every account
Two divisions Software feeds the client work
Software division

Sure Shot Local Rank TrackerLocal rank tracking

Sure Shot CitedSourced local articles

Built for our own client work first
Other agencies use it too
Services division · client accounts

HVAC companyGrid scan every week Plumbing companySourced articles published Your companyWritten report every week

Two divisions

What we do

Sure Shot Systems has two divisions. Our Services division works with home service companies across the US, usually doing $1M to $10M a year with 5 to 50 people, on hiring techs, turning past customers into maintenance plan members, getting found on Google and answering every call. Our Software division builds the Sure Shot Local Rank Tracker and Sure Shot Cited for local SEO agencies, freelancers and in-house marketers.

Services

For HVAC, plumbing and other home service companies
Hiring techs, maintenance plans, Google and after-hours calls
See our services

Software

Local rank tracking with the Sure Shot Local Rank Tracker
Sourced local articles with Sure Shot Cited
For the people who do local SEO for a living
See our software
What we fix

The four problems we fix

Applicant Screened
Applicant Screened
ApplicantDid not pass
Interview booked Tue 9 AM

Hiring techs

Our Tech Hiring Sprint writes the job ad with you.
Hiring ads run in your own Meta ad account.
Screened applicants land on your interview calendar.
How the Tech Hiring Sprint works
Past customerBought once Past customerEmailed, called
Plan member Yours to keep
30 days · email and phone

Customers who buy once and disappear

Your past customers already know your work.
Our Maintenance Plan Campaign sells them your maintenance plan.
It runs for 30 days, by email and phone.
How the Maintenance Plan Campaign works
ac repair near me
Ads You
Map pack You
Organic results You
AI answers You

Homeowners who can't find you on Google

We work on the four places homeowners look when they search.
Those are the ads, the map pack, organic results and AI answers.
How we get you found on Google
Incoming call 11:48 PM
Answered by AI

Text summary to you11:48 PM · Burst pipe, water shut off. Sent to your on-call tech.

Calls that go to voicemail after hours

Our AI answering service picks up after hours.
It also answers when nobody in the office can.
It books jobs and sends emergencies to your on-call tech.
How the AI answering service works

Sure Shot Local Rank TrackerEvery week

furnace repair near me
Example
14 9 6 8 16 7 3 2 4 11 5 2 1 2 8 9 3 2 5 13 20 10 7 12 20+

1-34-1011-2020+7 of 25 points in the top 3

Sure Shot CitedExample

What a furnace repair costs in your town Your company · written in your voice

12

1Source line, with link2Source line, with link

AI answer names your companyCited

Our software

Why we build
our own software

We built our tools for our own client work first. To show a client where they stand, we needed to see all four places on Google across their whole service area, every week, so we built the Sure Shot Local Rank Tracker to do it.

Then other agencies asked if they could use it. Today the same Local Rank Tracker that agencies pay for runs every one of our client accounts. Sure Shot Cited came about the same way: it writes the articles we publish for our clients, with every claim sourced, in the client's voice, built so AI answers can cite them.

Ben Desjardins, founder of Sure Shot Systems
20+ years growing local businesses
Founded and exited three companies
Creator of the LDC Framework
Our founder

Meet our founder,
Ben Desjardins

Ben has spent 20+ years growing local businesses, including his own. He has founded and exited three companies, so he knows what a slow month feels like from the owner's chair.

Ben created the LDC Framework (Layered Demand Capture), the method we use to get home service companies found on Google. We start with ads for speed, then build the map pack, organic results and AI answers so the cost of each job comes down over time.

How the LDC Framework works

He still takes every sales call himself, and clients work with him directly after they sign.

Working with us

How we work

Ben takes every call and works on your account with you.
You won't be passed to a junior account manager.

Month to month

Cancel anytime by email, with no cancellation fee.
It takes effect at the end of your current billing month.

You own everything

Your Google Business Profile and Google Ads account belong to you.
So do your website and your data.

No markup on ad spend

Ad spend goes straight from you to Google or Meta.
We never mark it up.

A written report every week

You see the same numbers we see.
When something isn't working, we tell you what we're changing.

A guarantee on our Google work

Search Share shows how often you show up on Google.
If it hasn't gone up in 90 days, next month is free.
Results
What that looks like in practice: 26 leads and $11,030 in Google-sourced sales in March 2026 for a Bakersfield drywall contractor.
Email from Sherman Burkhead, owner of Precision Patch Pros, March 30, 2026: 26 leads, 22 proposals, 10 closes, $11,030 in sales from Google (ads and organic), over 36% of total sales for the month.

Sherman's email to Ben on March 30, 2026. See the Google Ads screenshots in the case study

Read the Precision Patch Pros case study

I appreciate the transparency and all you are doing.

Sherman Burkhead, Owner, Precision Patch Pros

FAQ

Questions about Sure Shot Systems

Sure Shot Systems helps established home service companies with hiring techs, turning past customers into maintenance plan members, getting found on Google and answering every call. We also build local search software, the Sure Shot Local Rank Tracker and Sure Shot Cited, for agencies and marketers.

Ben Desjardins founded Sure Shot Systems. He has spent 20+ years growing local businesses, has founded and exited three companies, and created the LDC Framework. He takes every sales call himself.

We're both, in two divisions. Our Services division works directly with home service companies, and our Software division builds the tools we use on those accounts and sells them to other agencies.

Sure Shot Systems is a US company working with home service companies across the country. Calls happen during US business hours.

No. Every plan is month to month. Cancel anytime by email, and the cancellation takes effect at the end of your current billing month, with no cancellation fee. You keep every account we set up for you.

Start here

Tell us what's holding you back

Pick the problem, add a line about your company, and Ben calls you back. Send it before noon Eastern on a business day and Ben calls you back the same day. After noon, he calls the next business day.

It's 6:29 PM Eastern. It's past noon Eastern, so Ben calls you back the next business day.
★★★★★

Sure Shot has given me a very solid, consistent and effective approach to my marketing that had been missing in the past.

Abram Finkelstein Google review

Want to know who's calling first? Meet Ben | Services | Software

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Sources: Precision Patch Pros results: 26 leads, 22 proposals, 10 closes and $11,030 in sales from Google (ads and organic) in March 2026, from owner Sherman Burkhead's email of March 30, 2026. See Sherman's email and the Google Ads screenshots in the case study. Quote from Sherman Burkhead's emails to Ben, spring 2026. The grid scan, the search, the article and the call on this page are examples, not a client's data.