Answers for home service owners and the agencies that serve them on what Google costs a contractor and what it should return, how to track local rankings, how businesses show up in AI answers, and how to hire techs and sell maintenance plans.
14 articles in all topics, reviewed by Ben Desjardins
What Google, direct mail and SEO cost a home service company, and what each should bring back.
How to measure where you actually show up on Google, and how the main tools compare.
How local businesses show up in AI answers, including the two leading sources today, ChatGPT and Google's AI Overviews and AI Mode.
The two problems owners ask us about most, after getting found on Google.
If you want help with either one, see the Tech Hiring Sprint and the Maintenance Plan Campaign.
14 articles · 6 per page