We run Google Search Ads for established home service companies. Your ads show at the top of Google and in the sponsored spot on Google Maps, and every call is tracked back to the search that produced it.
A free scan of your service area with your top 3 fixes, sent to your inbox in 60 seconds. You don't need to get on a call.
Google Ads is the fastest way to show up on Google. Once your ads are approved, you can appear above the results when a homeowner searches "water heater repair near me" in your area.
We build and manage Google Search Ads: text ads with your phone number and a link to your site. We add location assets, which connect the ads to your Google Business Profile, so they can also show in the sponsored spot on Google Maps and in the map pack.
Paid search is the first of four surfaces in our LDC Framework. It brings calls in while the map pack, organic results and AI answers build.
SponsoredYour companyYou
1Your company4.9
2Competitor4.6
3Competitor4.4
yourcompany.com
Service in your cityYour companyDirectoryReviews
Average cost per lead, home services search ads LocaliQ 2025
An account that nobody checks drifts toward searches that never become jobs. Broad keywords match "HVAC technician salary" or "how to fix a leaky faucet", clicks land on a homepage, and calls go untracked.
Leads are getting pricier too. In LocaliQ's 2025 home services search advertising benchmarks (3,211 US campaigns, April 2024 to March 2025), cost per lead rose for 69% of home services advertisers, by 10.51% on average. The average cost per lead was $127.74 for air conditioning, $129.02 for heating and for plumbing, and $228.15 for roofing. More on this in why most contractors lose money on Google.
"I spend money on Google every month and can't tell you what it brings in."
"Our ads show up for jobs we don't even do."
"The last agency ran it in their account, and I never got the login."
"I don't know if I should pay for Local Services Ads, Google Ads or both."
Local Services Ads are the listings at the very top with a Google Guaranteed or Google Screened badge. Google Search Ads are text ads that link to your website. We manage Search Ads and we don't manage Local Services Ads.
Local Services Ads
Google Search Ads (what we run)
How you pay
Per lead Google counts as valid. You can dispute leads that don't fit.
Per click, within a budget you set.
Where they show
Top of Google search, with the Guaranteed or Screened badge.
Above and below search results, and with location assets on Google Maps and in the map pack.
What you control
Job types, service area, budget and hours. Google picks the searches and the order.
Keywords, negative keywords, ad text, towns, schedule and landing page.
Who controls the leads
Homeowners contact you through Google, and lead details live in Google's dashboard.
Homeowners land on your website and call your tracked number, and the data sits in accounts you own.
Which business it suits
Owner-operators with strong reviews, a few services and someone to answer every call fast.
Companies with several services and towns that want to choose which jobs they pay for.
Our clients have several services and several towns. Search Ads let us choose which searches you pay for, send each one to a page about that job, and trace every call to its keyword. Those booked-job searches also tell us which service and city pages to build next.
All fourAdsMapOrganicAI
Search Share this week25%Found in 20 of 80 spots: 20 searches x 4 result types
Week 1Week 8
Where you're foundAds8 of 20Map pack5 of 20Organic4 of 20AI answers3 of 20
Every week you get a written report with:
Once a month you and Ben get on a strategy call, go through the numbers and choose next month's sprints.
In 60 seconds, see whether you appear in the ads for your main searches today, and which competitors do.
Reply to your snapshot email and ask for a call. Send it before noon Eastern on a business day and Ben calls you back the same day. After noon, he calls the next business day. On the call, Ben asks which jobs and towns you want more of and what a booked job is worth, and you set a starting budget together.
The account is in your name with your billing card, and you give us manager access. We set it up, or clean up the one you have, with tracking numbers, ad groups, negatives, location assets and landing pages on your own website.
Once the build is done, ads go live. Every week after that we cut waste, adjust budgets and send your written report.
While ads bring calls, we start on the map pack, organic results and AI answers.
1-34-1011-2020+8 of 25 points in the top 3
Google Maps SEO: show up in the map pack across your service area
SponsoredYour company
yourcompany.comYou
Water heater repair in your townLocal SEO for contractors: service and city pages that bring calls without a cost per click
ChatGPTExample
Who's a good plumber near me?
1Your companyServes your townCited
2CompetitorReviews site
AI search optimization: get named when homeowners ask ChatGPT or Google's AI for a contractor
Our monthly plans run 1, 3 or 6 sprints a month, starting at $2,750 a month. A sprint is one focused improvement, finished and live within the month, and a Google Search Ads build is one sprint on our sprint menu. Growth and Momentum keep your live campaigns optimized after that, and you pick each month's sprints with Ben on the monthly strategy call.
Your ad spend is separate. You pay Google directly, in your own account, and we never mark it up.
Precision Patch Pros is a drywall repair company serving Bakersfield and Southern California, owned by Sherman Burkhead. We run their Google Search Ads, their Google Business Profile and their website.
Sherman's March 30, 2026 email
These kind of leads are high closers and good margins.
Sherman Burkhead, Owner, Precision Patch Pros
Google Search Ads charge per click, and you choose the keywords, ad text, towns and landing page. Local Services Ads charge per lead, show at the top with a Google Guaranteed or Google Screened badge, and Google decides which searches they appear for.
It can be for owner-operators with strong reviews who answer every call fast, since you pay only for leads Google counts as valid. Companies with several services and towns often want more say over which jobs they pay for, which is why we run Search Ads.
Yes, when the account is built around the jobs you want and checked every week. Accounts that struggle tend to use broad keywords, send clicks to a homepage and skip call tracking.
Start from what a booked job is worth and what a lead costs in your trade. LocaliQ's 2025 home services benchmarks put the average at $127.74 per lead for air conditioning and $129.02 for heating and for plumbing, so at those averages $500 a month buys about four leads. Our HVAC marketing budget guide walks through the math.
Search Ads with location assets can show in the sponsored spot on Google Maps and in the map pack. Location assets link your ads to your Google Business Profile, and we set them up on every account.
You do. The account is in your name with your billing card, and you give us manager access to run it. If we part ways, you remove our access and keep the account, the history and the landing pages.
The free Demand Gap Snapshot shows whether you appear in the ads, map pack, organic results and AI answers across your service area, with your top 3 fixes.
Sources: LocaliQ, 2025 Search Ad Benchmarks for Home Services (3,211 US search campaigns, April 1, 2024 to March 21, 2025). Precision Patch Pros results from Sherman Burkhead's March 30, 2026 email. The ad, call, weekly report, grid scan and AI answer on this page are examples, not a client's numbers.
